{"id":6433,"date":"2014-09-04T07:04:00","date_gmt":"2014-09-04T07:04:00","guid":{"rendered":"http:\/\/aiglesias.com\/?p=6433"},"modified":"2014-09-04T07:04:53","modified_gmt":"2014-09-04T07:04:53","slug":"microsoft-esta-sustituyendo-la-marca-nokia-por-lumia-en-sus-aplicaciones-exclusivas","status":"publish","type":"post","link":"https:\/\/aiglesias.com\/?p=6433","title":{"rendered":"Microsoft esta sustituyendo la marca \u00abNokia\u00bb por \u00abLumia\u00bb en sus aplicaciones exclusivas"},"content":{"rendered":"<div id=\"attachment_6434\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/wp_ss_20140904_0001.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6434\" class=\"size-full wp-image-6434\" src=\"http:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/wp_ss_20140904_0001.png\" alt=\"Lumia ...\" width=\"768\" height=\"1280\" srcset=\"https:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/wp_ss_20140904_0001.png 768w, https:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/wp_ss_20140904_0001-180x300.png 180w, https:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/wp_ss_20140904_0001-614x1024.png 614w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><p id=\"caption-attachment-6434\" class=\"wp-caption-text\">Lumia &#8230;<\/p><\/div>\n<p>Desde que se anunci\u00f3 la compra de <strong>Nokia Devices<\/strong> por parte de <strong>Microsoft<\/strong> sabemos que no incluye la marca<strong> Nokia <\/strong>en s\u00ed, sino solo una licencia para usarla por un tiempo, y por lo tanto, tarde o temprano\u00a0<strong>Microsoft<\/strong> deber\u00e1 dejar de utilizarla. <!--more--><\/p>\n<div id=\"attachment_6435\" style=\"width: 757px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/lumia_app.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6435\" class=\"size-full wp-image-6435\" src=\"http:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/lumia_app.jpg\" alt=\"lumia_app\" width=\"747\" height=\"475\" srcset=\"https:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/lumia_app.jpg 747w, https:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/lumia_app-300x190.jpg 300w, https:\/\/aiglesias.com\/wp-content\/uploads\/2014\/09\/lumia_app-471x300.jpg 471w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/a><p id=\"caption-attachment-6435\" class=\"wp-caption-text\">lumia_app<\/p><\/div>\n<p>El problema es que abandonar su uso del termino\u00a0<strong>Nokia<\/strong>\u00a0 no es tan f\u00e1cil para <strong>Microsoft<\/strong>, ya que al ser <strong>Nokia<\/strong> una marca reconocida ayuda en las ventas de sus terminales. Por ello,<strong>Microsoft<\/strong> est\u00e1n intentando abandonarla gradualmente, reforzando en su lugar el nombre \u00ab<strong>Lumia<\/strong>\u00bb con la expectativa de que alg\u00fan d\u00eda tenga el mismo reconocimiento que la marca finlandesa. Hoy han dado un paso adicional en esa direcci\u00f3n al empezar a <strong>renombrar las aplicaciones exclusivas<\/strong> para sus smartphones. Por ejemplo, \u00ab<strong>Nokia Camera<\/strong>\u00bb ahora ser\u00e1 \u00ab<strong>Lumia Camera<\/strong>\u00ab, \u00ab<strong>Nokia Refocus<\/strong>\u00bb se llamara \u00ab<strong>Lumia Refocus<\/strong>\u00bb y as\u00ed sucesivamente<\/p>\n<p>Este cambio se esta realizando poco a poco, por lo que en la tienda todav\u00eda hay algunas apps de Microsoft Mobile que usan \u00ab<strong>Nokia<\/strong>\u00bb como nombre, pero dentro de un tiempo eso deber\u00eda cambiar por lo que en el momento en que se realice alguna actualizaci\u00f3n lo m\u00e1s seguro es que se aproveche para cambiar el nombre. Lo m\u00e1s interesante de esto es que podr\u00eda ser una se\u00f1al de cu\u00e1l ser\u00e1 el branding definitivo que usar\u00e1\u00a0<strong>Microsoft<\/strong> en sus tel\u00e9fonos una vez que terminen los plazos de transici\u00f3n establecidos con la firma finlandesa.<\/p>\n<p>Sin duda esto sera un caso de estudio en las aulas de Curso de Community Management y si no tiempo al tiempo<\/p>\n<p>V\u00eda : <a href=\"https:\/\/twitter.com\/tomwarren\/status\/507241068925321216\" target=\"_blank\" rel=\"noopener\">Tom Warren<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que se anunci\u00f3 la compra de Nokia Devices por parte de Microsoft sabemos que no incluye la marca Nokia en s\u00ed, sino solo una licencia para usarla por un tiempo, y por lo tanto, tarde o temprano\u00a0Microsoft deber\u00e1 dejar &hellip; <a href=\"https:\/\/aiglesias.com\/?p=6433\">Sigue leyendo <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,2398,157,13],"tags":[3239,3219,3200],"class_list":["post-6433","post","type-post","status-publish","format-standard","hentry","category-general","category-lumia-530","category-microsoft","category-noticias","tag-lumia","tag-microsoft","tag-nokia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1W0Q6-1FL","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/aiglesias.com\/index.php?rest_route=\/wp\/v2\/posts\/6433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aiglesias.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aiglesias.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aiglesias.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aiglesias.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6433"}],"version-history":[{"count":1,"href":"https:\/\/aiglesias.com\/index.php?rest_route=\/wp\/v2\/posts\/6433\/revisions"}],"predecessor-version":[{"id":6436,"href":"https:\/\/aiglesias.com\/index.php?rest_route=\/wp\/v2\/posts\/6433\/revisions\/6436"}],"wp:attachment":[{"href":"https:\/\/aiglesias.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aiglesias.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aiglesias.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}